China Outbound Tourism Research Institute COTRI

During my time with COTRI firstly as a communications assistant and later as a project manager I got insights into functioning of a small-sized international institution.

As a communications assistant I was responsible for preparing and publishing the social media content (Facebook, Twitter, and LinkedIn) and curating the news content on Chinese outbound tourism in a weekly online newspaper edition Besides, I maintained public and media relations that included assisting with press releases, notification letters, etc.

Additionally, I was involved into the ‘Outbound China’ project. Delivered as four exclusive webinars per year, the series is a product of both COTRI and ForwardKeys, a travel business intelligence company based in Spain. My tasks mainly included ensuring communication between two project organisers. Through making Skype calls, preparing minutes, and leading email correspondence I kept everyone in the loop on the project progress. Besides, I was responsible for delivering visual representation of data on a COTRI side. You can find a final presentation here.

Along with these tasks I was assigned to provide technical guidance on a new project management Zoho software. To do that efficiently and in a timely manner I developed a series of learning webinars that could be kept within the Institute and accessed anytime later by new employees. You can check one of the working samples below.

However, due to different visions and the fact that a tool can replace such an operational unit as a project manager, our cooperation was terminated after six months.

© 2018 Elena Bubeeva, All Rights Reserved

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